Clocc’s Salento is an initiative born from the desire to restore time, space and silence to the traditional architecture of Salento.
Here, architecture converses with light, materials tell the story of the land, and every detail is designed to slow the pace and reconnect with oneself.
The project emerges from the meeting of a contemporary vision of living and a deep respect for the territory, developed in collaboration with architect Massimo Brambilla and his brand Acqua di Puglia.
Clocc’s identifies traditional Salento houses and gives them new life through carefully designed renovation and restoration projects that preserve the original identity of each building.
Every intervention follows a thoughtful process, beginning with a careful analysis of the context, continuing through architectural design, and extending to the meticulous attention to detail that shapes each space, creating environments that engage in dialogue with the landscape, light and time.
The result is a collection of places designed to be experienced slowly, where comfort, balance and authenticity coexist without compromise.
From contextual analysis to architectural design, Clocc’s operates as a General Contractor, coordinating the entire process and working closely with local craftsmen, artisans and suppliers, guiding every phase of the project through a single coherent vision until final delivery.
The result is a turnkey home: complete, fully finished and ready to be lived in, with no complications for the client — where authenticity and comfort become part of everyday life.
The redevelopment of the former Tabacchificio in Castrignano del Capo, soon to become Ajara, a boutique hotel, is an evolving project that looks to the future while preserving the architectural heritage of the territory.
Located in the heart of Salento, the building stands as a significant example of the productive architecture that shaped the local landscape throughout the twentieth century. The restoration project aims to give new life to this historic complex through a careful redevelopment that respects its identity while reinterpreting its spaces in a contemporary way.
The former tobacco factory will be transformed into Ajara Boutique Hotel, a hospitality destination designed to offer a refined and authentic experience, where architectural quality, spatial comfort and a deep connection with the territory become central elements of the project.
The intervention maintains a strong relationship with the original structure of the building, enhancing its existing architectural features while integrating contemporary design solutions that engage with the cultural and landscape context of Salento.
Clocc’s Salento is not simply about building restoration, but a cultural project that contributes to the regeneration of Salento’s architectural heritage, transforming buildings from the past into places ready to welcome new stories.
Through projects such as Ajara, Clocc’s promotes a vision of development that combines the enhancement of existing heritage, architectural quality and contemporary hospitality, helping transform historic structures into spaces designed to be lived in and shared.
